20 of 24 Projects

SMP Career Manual

SMP Career Manual

Standard Motor Products, Inc is the largest manufacturer of after-market auto parts in the United States. We designed and letterpress printed their recruiting manual with the dual objective of a) differentiating it from typical corporate recruitment materials and b) demonstrating the excellent career path offered by the auto parts industry. We succeeded on both counts, and SMP’s CEO even singled it out as particularly successful.

We did: Graphic Design, Letterpress Printing

SMP Career Manual: SMP Career Manual spread

SMP Career Manual spread

SMP Career Manual: SMP Career Manual spread

SMP Career Manual spread

SMP Career Manual: SMP Career Manual spread

SMP Career Manual spread

SMP Career Manual: SMP Career Manual back cover

SMP Career Manual back cover