Created by British theatre company, Punchdrunk, Sleep No More is an incarnation of Macbeth as an immersive, site-specific, interactive work of theatre. Emursive, their New York production company, asked to us to design business cards for The McKittrick Hotel, and playing cards for the spectacle itself.
Working closely with Emursive producers, we designed the playing cards that are handed out to Sleep No More attendees when they check in to the McKittrick Hotel. Punchdrunk set designers gave us a tour and shared design details that guided our research and influenced our work. We combined key elements into collages and unified them stylistically with illustrations by Marco De Luca, creating a look inspired by antique playing cards. We made large versions of select cards as limited-edition letterpress prints, which are available for sale on their online gift store.
We did: Graphic Design, Letterpress Printing