Knot Practical

Posted 24 June 2010 by Willy
Categories: Design, Letterpress, News

Have you ever wondered how you might survive in the wild? Well, we at Swayspace certainly have: where the closest thing to the natural world are the mosquitoes that divebomb from the Gowanus in the summer. What could we urban soldiers and keyboard jockeys do if we had to camp out in Central Park if not the Adirondacks? Well Alite has us in mind with its new line of gear. They have soft dog collars with room for storage to tents inspired by RV's, and of course their Sexy Hotness sleeping bag that blurs the line between full length jacket, purple pajamas, and a limitlessly extendable bed for romping.

But as we all know, camping is not just the fun and games of birch blanket bingo. We need to have some practical knowledge. In our recent partnership with Alite we designed and letterpress printed some beautiful booklets cum posters that are portable enough to go in your pocket and beautiful enough to go on your wall. Our focus for this first pamphlet is knots: sexy and practical. Hopefully this is the first in a series of survival pamphlets for the person who wants to experience nature, but with the elegance and comfort of the city.

We took some of the lessons that we learned printing the Feltron report with its large plates and tried to have a little bit of fun with the poster. Which means we pushed the design to the edge of our printable surfaces and sometimes even over the edge of our bases! We tried to give the booklet a classic feel with the font style and with our color choices of  rusted red and brass.

so if you want to pick up one of these awesome, limited edition posters, come on down to the Alite pop-up store this evening at 6 at Eastern Mountain Sports. I mean you never know when you'll have to lift a tree with a rope and go to fancy dress dinner in the same night!