Betabrand is an online clothing community creating new products that are co-designed, crowdfunded, and modeled by their customers. As a company built on testing concepts, they came to us with great ideas about developing their brand. We incorporated the beta symbol into their original logotype to reinforce their strategy of beta-testing products. We designed a grid system for their website to showcase their products, manage user-generated content, and convey their overall mission.
We did: Design Strategy, Identity Design, Graphic Design, Web Design